Effective church communication is essential to grow your church and engage members. But how we expect messages to be received isn’t always the reality. This can lead to confusion and frustration for your church.
Here are three areas to examine to keep your church communications impactful, whether you are creating a new communication strategy, or have a plan in place you’d like to improve.
Expectation: Everyone hears the message the first time it’s delivered.
Reality: You need to overcommunicate.
Do you sometimes feel like no one is listening to you? You make announcements, promote events, and beg for volunteers. Yet, nothing happens.
No, you’re not being ignored. You may just need to communicate more often. Repetition is key to effective church communication.
It’s easy to get distracted and miss important information. And sometimes, it takes hearing a message a few times before it finally resonates.
People in your church need extra prompts and reminders to become fully engaged in the life of your church.
Expectation: Everyone reads church emails.
Reality: It’s time to consider other communication channels.
Do you rely on email to communicate information about your church? That’s great! But, the truth is, not every email gets read. Before you get frustrated, consider that people get 100+ emails a day. That’s a lot of information to wade through!
Email is an effective form of communication for your church, but it may not be enough. People need a variety of communication options, depending on their preferences.
That’s why many people prefer text messages for church updates. People may not go to your website every day, or read every email. However, they are checking text messages frequently throughout the day.
Expectation: Good church communication is complicated.
Reality: It’s easier than you think.
You know better church communication is possible, but it can be overwhelming. You want it to feel personal, but people have different needs and interests. Plus, there is always something new happening in your church. How can you serve everyone’s needs without investing more time than you have?
Sending group texts is an easy way to disseminate information to people. With a tool like Response, if someone replies from a group text, only you can see the message and reply to start a private conversation.
You can also automate text reminders to keep people updated without adding extra effort. Create text reminders for upcoming events, new sermon series, or small group meetings. Your people will feel engaged in the church, and you’re not stressed out at the last minute. Or worse yet, wondering where everyone is on the day of the church picnic.